Free brand identity panel
Your brand identity, ready in six questions.
Tell us what you sell and who you sell to. The panel prepares your positioning statement, brand voice, three slogans, five-colour palette, typeface pairing and a logo suggestion, one after another.
- No fee, no card details
- No password, sign in by email
- Downloads as SVG, PNG and PDF
Start with your email
No password. We will send you a sign-in link.
Your identity page fills in section by section like this. The shapes above are placeholders; your answers decide the content.
The six pieces you get
Every piece is written only for your brand. The panel requires the AI to avoid generic sentences that could fit any brand, and empty adjectives such as “best” or “leading”.
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01
Positioning and target audience
One sentence that says what you offer, for whom, and how you differ from your competitors. Next to it, a two or three sentence summary of what your audience wants and why they would choose you.
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02
Brand voice
A two-sentence description of how you speak. Three things you do when you write, each with an example sentence, and three things you avoid. So you keep the same voice across social media and web copy.
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03
Three slogans
Three slogans of six words at most. One leads with the benefit, one with emotion, one with your brand's character. Because they are not alike, you make a real choice between them.
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04
A five-colour palette
Primary, secondary, accent, background and text. Each colour comes with a name and a code, and you copy the code with one tap. The text colour is chosen to read comfortably on the background. If you upload your logo, the palette is derived from its colours.
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05
Typeface pairing
Two typefaces for headings and body text, with an explanation of why they suit your brand. The choice is made from 24 Google Fonts families, and the sample texts appear on the page in those typefaces.
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06
Logo suggestion
An SVG logo made of a symbol and your brand name, using at most three colours from your palette. You preview it on light and dark backgrounds and download it as SVG and as a 1024-pixel PNG. If you uploaded your current logo, an alternative that does not copy it is drawn.
You can print the whole identity on a single page or save it as a PDF.
How it works
Four steps. Filling in the form takes a few minutes, and the panel does the rest.
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Enter your email
We send you a single-use sign-in link. It is valid for 30 minutes. You do not create a password.
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Answer six questions
Your brand name, what you sell, who you sell to, three optional competitors, how you want to look (up to 4 adjectives) and a note you would like to add. If you have one, upload your current logo as a PNG or JPG, up to 2 MB.
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Your identity is prepared in order
The brand foundation is written first. Slogans and colours are prepared on top of it at the same time, and the logo is drawn last with your palette. Each section appears on your page as soon as it is ready.
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Download it, regenerate if needed
You can regenerate any section you do not like. You get the logo as SVG and PNG, and the whole identity as a PDF. Your identity stays in the panel until you delete it.
Free. With clear limits.
We do not ask for card details, and there is no automatic switch to a paid version. These are the limits the panel applies.
- Price
- None. The whole identity, downloads included, is free.
- Regeneration
- 2 regenerations for your whole account. Only a successful regeneration uses one up; retrying a section that failed does not.
- Daily quota
- A limited number of new identities are generated each day. If the quota is full, your form stays saved and you continue from where you left off the next day.
- Form answers
- Your answers lock once your identity starts being generated. If the first section cannot be generated, you edit your answers and start again.
- Account
- One brand identity is created per email address.
What happens to your data
In short: your brand details go to Google to generate the identity, your email address does not. Deleting is in your hands.
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What is sent to Google
Your form answers, the logo you upload and the earlier sections are sent to Google's AI service (Gemini API) to generate the identity. The servers are abroad; the transfer relies on the explicit consent you give at sign-up.
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How Google uses it
In the free version, Google may use the content sent to improve its own services. So please do not write personal information, trade secrets or any detail you do not want to share in the form.
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Storage and deletion
Your data is kept until you delete your account. With the “Delete my account and data” link in the panel, you delete your email, answers, logo and identity yourself, without waiting.
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Cookies
The panel uses only a session cookie that keeps you signed in. There are no tracking or advertising cookies.
The panel lays the foundation, our team carries it on.
The free panel draws out the core of your brand. The work needed to use the identity consistently everywhere is done in the agency plans.
In the panel, free
- Positioning, target audience and brand voice
- Three slogans
- A five-colour palette and a typeface pairing
- A single SVG logo suggestion
- 2 regenerations
In the agency plans
- Icon, single-colour and dark-background logo versions
- A complete guide to using the logo, colours and typography
- Name suggestions pre-checked for trademark availability
- Unlimited revisions with a designer and a strategist
- Applying the identity to content, advertising and your website
Frequently asked questions
Can I use the generated logo as it is?
The logo is a suggestion drawn by AI. Before you take it to print or trademark registration, we recommend having a designer review it.
The sign-in link did not arrive. What should I do?
First check your spam folder. The link is valid for 30 minutes and can be used once; if it has expired, request a new one with the same address.
What if I do not like a section?
Press the “Regenerate” button next to that section. Your account has 2 regenerations, and you can spend them across the sections however you like.
Do I have to work with the agency after the panel?
No. You can download your identity and use it yourself. If you want to continue with our team, just bring the identity you made in the panel to the conversation.