SanalAjans brand guidelines

The mark, colours, typeface and files. One source for press, partners and our own team.

A block with two cuts

The mark is a square block that turns into a letter through two horizontal cuts: an "S".

The block is a 48-unit square on a 64-unit field. Its top-left and bottom-right corners are quarter circles with a radius of half the square; the other two corners are sharp. Two cuts divide the block into three equal bands: the upper one opens from the right, the lower from the left, and the closed ends are rounded. The mark is a single piece in a single colour. In the three-dimensional version on the homepage, the same cross-section is given depth.

SanalAjans mark: a square block turned into the letter S by two horizontal cuts, on a light backgroundDownload SVG
SanalAjans mark: a square block turned into the letter S by two horizontal cuts, on a dark backgroundDownload SVG
SanalAjans horizontal logo: the S mark and the word sanalajansHorizontal logo
SanalAjans profile image: a light S mark on a cobalt backgroundProfile image

Colour

One ground, one text colour, a single accent. Contrast ratios are measured; every pair used for text is at least 4.5:1.

PaperPage background#F5F5F2
InkText, mark · 17.3:1 on paper#111113
CobaltLinks, primary button, profile image background · 5.9:1 on paper#2448F0
GreySecondary text · 5.9:1 on paper#5E5E66
NightDark bands, app icon#0C0C0E
Light cobaltAccent on dark · 7.0:1#7D93FF
Second groundSection break#EBEBE6
LineDividers; not used for text#DCDCD5

Type: Geist

A single type family: Geist, under the SIL Open Font License. Headings are set in weight 500 with tight spacing, body text in weight 400. The wordmark is always written in lower case: sanalajans.

Heavy craft,
handsomely done

Sphinx of black quartz, judge my vow. 0123456789 ₺

Heading 500 · Text 400 · Label 500, 13–15 pixels

Usage rules

  • The mark is a single colour: ink on a light background, paper colour on dark and cobalt backgrounds. It is never split into two colours.
  • The cuts are not filled in, and their thickness and position are not changed.
  • The rounded corners do not swap places. The mark is not mirrored, stretched or skewed, and is not rotated on flat surfaces.
  • No shadow, outline, gradient or glow is added to the mark.
  • The wordmark is not written in capitals or rearranged.
  • No white-background profile image is used; use a cobalt or night background.
  • Leave clear space around the mark of at least one band thickness (a quarter of the mark's height). The mark is not used smaller than 16 pixels.

Files

The wordmark in the SVG files is drawn with the typeface; for print and third-party use, convert the letters to outlines.