Capability catalogue: 52 service items
Everything we can take on, by category and channel. Each item can be included in a plan or quoted on its own.
- Service items
- 52
- Categories
- 9
- Shortest delivery
- 2 days
- Longest delivery
- 9 days
Nine categories at a glance
The bars show how many items a category holds. Tap a category and the list shows only that one.
How to read a row
- Item nameWhat is done, in one sentence.
- Category and channelWhich discipline, and which channel or type of output.
- DaysThe item's delivery time. The bar shows where it sits on a nine-day scale.
52 service items
Campaign plan generation
Turns a brief into a plan with goals, segments and a channel split.
Competitor creative scan
Scans competitors' live ads every week and lists the gaps in positioning.
Audience segment discovery
Proposes new segments from purchase and engagement data.
Price positioning analysis
Scans the market price range and builds positioning scenarios.
Annual content calendar
Builds a 12-month calendar around seasons, campaigns and product launches.
Blog post production
Turns a keyword into a heading structure, a draft and the final copy.
Ad copy variants
Turns one message into 12 ad texts of different lengths and tones.
Bulk product descriptions
Writes an original description for every product in your catalogue.
Brand voice audit
Checks every text against your brand glossary and banned phrases.
Multilingual rewriting
Rewrites copy for the target market instead of translating it.
Email subject line testing
Writes subject line variants for the same email and sets up the test.
Video scripting
Writes short-form scripts with a hook, a body and a close.
FAQ and support copy
Builds an FAQ page from the questions you actually receive.
Ad visual variations
Derives dozens of on-brand visuals from a single concept.
Format adaptation
Re-lays one visual out for every channel size.
Reels rough cut
Produces a rough cut from raw footage with cuts, captions and pacing suggestions.
Presentation template
Produces proposal and report decks that follow your brand kit.
Product photo scene swap
Places a product image into different scenes and backgrounds.
Banner set production
Produces every digital banner size for a campaign in one go.
Campaign setup
Builds ad sets and targeting from the approved plan.
Creative A/B testing
Pairs creatives with copy and runs a steady testing cycle.
Budget shifting
Moves budget to the best-performing sets within agreed limits.
Creative fatigue detection
Flags creatives that are wearing out from frequency and click-through drops.
Negative keyword cleanup
Regularly removes wasteful queries from search campaigns.
Shopping feed maintenance
Fixes missing and faulty fields in the product feed.
Social publishing schedule
Queues approved content at the best times for each channel.
Comment and DM replies
Answers incoming messages within the tone and limits you define.
Welcome email flow
Sends new sign-ups an intro series that branches on behaviour.
Abandoned cart flow
Sends staged reminders to people who left their cart.
Win-back campaign
Sets up a special-offer flow for customers who have gone quiet.
Lead scoring
Scores leads from behavioural signals and routes them to sales.
Proposal preparation
Produces a personalised proposal document from CRM data.
Influencer matching
Lists collaboration candidates by audience fit.
Weekly performance summary
Combines all channels with written commentary and sends it on Monday morning.
Anomaly alerts
Raises an immediate alert when a metric moves outside its expected range.
Channel comparison table
Puts channels side by side on shared metrics.
Post-campaign analysis
Writes a what worked, what did not report for a finished campaign.
Budget burn tracking
Recalculates the projected month-end spend every day.
Executive summary
Sums up the month's results for management on a single page.
Technical site audit
Reports crawl errors, speed and structured data issues every week.
Keyword discovery
Lists new opportunity keywords with search volume and difficulty.
Content gap analysis
Finds the topics where competitors rank and you do not.
Backlink monitoring
Tracks the links you gain and lose.
On-page optimisation
Produces title, meta and internal link suggestions in bulk.
Support ticket classification
Tags incoming requests by topic and urgency.
Knowledge base updates
Suggests new help articles from recurring questions.
Satisfaction tracking
Sends a survey after a ticket closes and reports the result.
Crisis alerts
Catches a sudden surge of requests on one topic and warns the team.
Monthly invoice reconciliation
Compares ad spend with your invoice records.
Monthly marketing meeting
We present the results and the next period's plan to your team.
Asset archive
Every visual and text we produce is tagged and handed over to you.
Competitor monitoring report
A monthly report on your competitors' new campaigns and messaging.
No item matches that search. If the work you need is not listed, write to us; most of the time we can do it.
Questions about the catalogue
Can I buy items one by one?
Yes. Each item can be included in a plan or quoted on its own.
Can I ask for something that is not listed?
Write to us with what you need. Most of the time we can do it.
What does the number of days on an item mean?
The expected delivery time for that item. In the catalogue the shortest is 2 days and the longest is 9. The exact schedule is given in the written scope.
Which plan does each item belong to?
Plans are divided by volume of work: how many jobs at once, how many disciplines, how many assets a month. We choose together on the scoping call which items run under which plan. All the plans are on the Pricing page.
Let us turn items into a plan
We choose together which items you need, then give you the right plan and the delivery schedule in writing.